One of our key strengths is to introduce products on a short interval. Our products are to be displayed at our shops within 1.5 to 2 months of their conception, and most of them are then replaced with the new designs within a month. This makes our customers’ visits to our shops a novel experience, while they can enjoy choosing among fresh products.
Another unique aspect of our business is that we operate in multiple brands —— specifically aimed at different ages, genders, and tastes. All of our brands share the core idea of "fashion casual"; basic and easy-to-wear, fashion with just the right sense of trendiness and playfulness. Yet each brand suggests its own unique world view and concept.
This multi-brand business-model enables us to offer our customers the freedom to choose, not just limited within the same brand, but also among our various brands with slightly different themes.

"I want to enjoy reasonably-priced fashion and I also want to follow the trends."
There is a reason for our ability to fulfill our customers’ needs.
We have developed a proprietary information system, distribution infrastructure and the know-how to introduce fresh items and supplement them for our shops on a timely basis which minimize inventory risks and opportunity loss at the same time. This efficiency in supply control has allowed us to make our product price reasonable and competitive.
Thanks to our unique system, our customers can enjoy trendy, up-to-date fashion at reasonable prices.

We do not rely solely on our products to attain a brand positioning that can fully satisfy our customers. It is important for us to promote our brands’ concepts through every opportunity, so that our customers can experience unique sense of hospitality. We want to make sure that they enjoy the time for shopping in our stores, so they would want to return again.
For example, we design our stores based upon the principles of ergonomics. Items are positioned at the optimum "easy to see" and "easy to get to" locations by analyzing customer traffic lines in accordance with their natural eye movements. Another example is that we change the designs of our shopping bags during our sales periods. These ideas and services, harmonized with our products, make shopping at our stores enjoyable experience resulting in the frequenting of our customers to each of our brand stores.

As another channel from our stores, customers can also use their computers and mobile phones to access our various products at the time and place of their convenience.
In addition to our loyalty points system for our e-commerce customers, they can get information about new products and sales items, plus special offers only available online. We offer a sense of enjoyment unique for e-commerce stores, for example, by way of having customers send in pictures of their own fashion styling and sharing the joy of coordination. In these ways, we will keep valuable communication with every one of our customers.