We have established the “fashion casual” market segment between two markets; one serviced by department stores and the other catered to by general merchandise stores. We are further deepening this market position through the enhancement of our brand portfolio and new value creation.

We share the lifestyle and taste inside the minds of customers and refl ect these in our product concept. Our product creation is initiated at the store level, the level closest to our customers.

By developing multiple brands according to the age group, taste, store location, and so forth, we appropriately respond to the widely varying needs of customers and offer proposals that anticipate market needs.

We have developed a unique distribution infrastructure and information system in order to facilitate a short product introduction cycle. The delegation of authority forms an integral part of our human resource development and is a means by which we achieve quick decision-making and action.