I assume that this is what people naturally hope for in their lives. We at Point want to help make this simple desire come true using the power of fashion. Our new corporate philosophy, “Create a lifestyle that provides a feeling of excitement, and pursue a path to become a company that our customers cannot live without,” represents our guiding values in terms of lifestyles. With the aim of realizing our philosophy, we have developed our business by agilely and flexibly adapting to changing markets.
Our foundation dates back to 1953, when we opened a small menswear retail store in Mito City, Ibaraki Prefecture. Since then, the Company has changed its business format: to and from men’s casual clothing, to and from jeans and casual wear chain stores, and most recently to the current SPA-type “fashion casual” chain store structure. Over this time we have established a new market segment, “fashion casual,” which is positioned between department stores and other volume retailers. Because of our distinguished position, I believe that we have succeeded in providing novel values that did not previously exist to customers as well as other stakeholders.
Having said that, just as in other industries, the apparel industry has been experiencing dramatic change in its business environment. In these circumstances, we have launched a new strategy to evolve our business format even further to cope with such change.

One of the specific measures we have undertaken is the expansion of our brand portfolio. To accommodate diversifying demands, we have launched new brands such as REPIPI ARMARIO, a brand designed for teen girls; JEWELIUM, the style based on the trends of the U.S. West Coast; NASHDULEK, which incorporates “cool” and casual elements; and TURNO JEANA, targeted mainly at working women. Simultaneously, we have increased the floor areas of our stores by adding more large-scale stores and opening multiple-brand shops to further broaden the customer base. In addition, to expand our distribution channels, we have opened new outlets in department stores and station facilities. We will continue to cultivate new markets by implementing aggressive measures to launch new brands and expanding distribution channels while further strengthening the existing brands.
Another focus of our efforts has been the bolstering of our organizational functions. For example, to boost our product planning capabilities, we hired designers and pattern makers to create high-value items, which will help make our brands even more distinctive. We will also continue to strengthen the planning/design of products, not limited to clothing, that can add flavor to people’s lives. On the manufacturing front, we have established the Manufacturing Division to enhance the production control function. We aim to establish close coordination with external partners, so that we can ensure more stable procurement and higher quality.
The ultimate goal we have sought to realize by organically consolidating such measures is to develop into an operator of global brand chain stores. It is becoming the norm for people in many countries, including Japan, to enjoy easy access to the rest of the world thanks to globalization and advanced information networks. This is also true in the field of fashion. Consumers can now choose more flexibly from a wide range of brands offered around the world. In this new environment, Point strives to become a company that customers cannot live without by evolving into an operator of global brand chain stores, which provide happiness and enjoyment to more and more people around the world.
Our company has established a code of conduct for individual employees, which consists of five principles: think from the customers’ point of view; emphasize speed and flexibility; value diversity and compete as a team; volunteer; and have high ethical standards. These principles are neither new nor special, but by adhering to all of them without fail, I believe we can achieve our goal and realize our corporate philosophy at an even higher level. Point is committed to working continuously to meet the expectations of customers and business partners.

Michio Fukuda
Representative Director, Chairman & President