Medium-term Management Plan

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Take Off Point 2010-2012 Where we aim to be in 3 years

Vision

To be the leading company in the fashion casual market

The fashion casual market is expanding, as casual wear is becoming more popular in office settings along with strong support for lower-priced brands. In this market, we aim to become the "leading company," successfully competing against major global brands.

Basic policy

Continuous development and expansion of each brand, to strengthen the business portfolio we established in TOP9

The biggest achievement in our previous medium-term management plan (TOP9) was that new brands continued to grow following the success of our leading brands such as LOWRYS FARM and GLOBAL WORK. Each brand aims to be a stronger brand by winning more support from customers.

Investment for business model reinforcement and an improved brand value that is geared towards continuous growth

We will make more investments in order to continue offering products and services beyond customers’ expectations. For example, we plan to expand distribution facilities, develop our Chinese market, improve our products and service quality, and strengthen human resources.
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